Friday, July 10, 2009


Vibe Magazine is no more. Call me harsh, but can't say I miss it. That's because I never read it. Always sad to see folks lose their jobs, but the closing of Vibe represents two distinct phenomena.

First, we're in a severe recession and advertising revenue always declines during recessions. It's an easy for companies to save a few bucks. But, for media outlets (i.e. the troubled newspaper industry is the prime example of this), losing advertising revenue is a death-knell and this is what happened to Vibe.

Second, sales for hip-hop and rap albums have been on a long decline. Less interest in the music equates to fewer potential subscribers.

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